Campaigns Stress Road Safety in British Columbia, Alberta
Wednesday, November 23rd, 2011
British Columbia and Alberta are both gearing up programs designed to encourage drivers to be aware of, and careful around, workers who toil along the side of the road.
In British Columbia, a pilot project campaign called “Cone Zone,” was launched on June 14 by a group of more than a dozen organizations, including the BC Construction Safety Alliance, the BC Flagging Association, Ministry of Transportation and WorkSafeBC. “Cone Zone” will try to expand its focus beyond construction workers, by also encouraging drivers to keep an eye out for anyone who works roadside, including landscapers, traffic control workers, tow truck drivers, utility workers, emergency personnel and others.
The campaign includes both radio and print media, and will ask drivers to reduce speed, avoiding distraction while driving, and develop greater respect for the roadside as a workplace. The messages will also provide safe driving tips in a “cone zone,” including careful planning of routes, allowing extra travel time, staying below posted speed limits, especially those in work zones, putting away cell phones or other electronic devices, and getting to know work zone signs.
More information about the campaign can be found at www.worksafebc.com or www.BCAATSF.ca.
In Alberta, the Partners in Road Construction Safety (PIRCS) and the provincial government have again teamed up to remind motorists to be patient and drive safely through road construction sites this season, through their campaign, which features the slogan, “Don’t RIP Through Construction Zones” slogan. Their campaign suggests that accidents in these zones are avoidable, if drivers are slowing down and paying close attention to warning signs and flag people.
The Alberta government has been working for years to try to reduce the number of accidents in work zones, yet 2008 saw the highest numbers of accidents and fatalities in construction zones ever, with 1072 accidents resulting in 229 injuries and killing seven. The numbers seem to be going in the right direction, however. In 2009, there were 952 accidents in such work zones, resulting in 187 injuries and killing three. PIRCS hopes their efforts will reduce the numbers even further.
The PIRCS website, located at http://www.dont-rip.ca/, features road construction locations and safety tips. They have spent nearly $3 million for radio and television advertising, billboards, and signage in construction zones since 2003.













